{"id":1961,"date":"2025-04-25T16:16:56","date_gmt":"2025-04-25T19:16:56","guid":{"rendered":"https:\/\/www.bloomin.com.br\/blog\/?p=1961"},"modified":"2025-04-25T16:18:17","modified_gmt":"2025-04-25T19:18:17","slug":"google-desiste-de-proibir-cookies-de-terceiros","status":"publish","type":"post","link":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/","title":{"rendered":"Google desiste de proibir cookies de terceiros"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tempo de leitura: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>\n<p class=\"has-medium-font-size\"><strong><em>Em 2020, a empresa tinha o plano de limitar o rastreamento de usu\u00e1rios no navegador Chrome<\/em><\/strong><\/p>\n\n\n\n<p>Na \u00faltima ter\u00e7a-feira (22), o <strong>Google anunciou que n\u00e3o proibir\u00e1 o uso de cookies de terceiros no navegador Chrome<\/strong>. A decis\u00e3o volta atr\u00e1s com o plano da empresa, divulgado no in\u00edcio de 2020, para bloquear o rastreamento do usu\u00e1rio.<\/p>\n\n\n\n<p>Em nota, Anthony Chavez, vice-presidente da Privacy Sandbox, projeto para fortalecer a privacidade Google, afirmou que a <strong>ado\u00e7\u00e3o de tecnologias de aprimoramento de publicidade,<\/strong> as <strong>novas formas de proteger os dados do usu\u00e1rio com o uso de intelig\u00eancia artificial<\/strong> (IA) e o <strong>cen\u00e1rio regulat\u00f3rio global<\/strong> foram alguns dos motivos para manter a abordagem atual<\/p>\n\n\n\n<p>\u201cOs usu\u00e1rios podem continuar a escolher a melhor op\u00e7\u00e3o para si pr\u00f3prios nas Configura\u00e7\u00f5es de Privacidade e Seguran\u00e7a do Chrome.\u201d disse Anthony Chavez em comunicado.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >O que abordaremos neste artigo:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#O_que_sao_cookies_para_terceiros\" title=\"O que s\u00e3o cookies para terceiros?\">O que s\u00e3o cookies para terceiros?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#Quais_outras_novidades_anunciadas_pelo_Google\" title=\"Quais outras novidades anunciadas pelo Google?\">Quais outras novidades anunciadas pelo Google?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_sao_cookies_para_terceiros\"><\/span>O que s\u00e3o cookies para terceiros?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/59104-1.jpg\" alt=\"Google desiste de proibir cookies de terceiros\" class=\"wp-image-1964\" style=\"width:166px;height:auto\" srcset=\"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/59104-1.jpg 1000w, https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/59104-1-300x200.jpg 300w, https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/59104-1-768x512.jpg 768w, https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/59104-1-270x180.jpg 270w, https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/59104-1-150x100.jpg 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p>A mesma palavra utilizada para \u201cbiscoitos\u201d em ingl\u00eas, os cookies, s\u00e3o <strong>arquivos criados pelos sites que voc\u00ea visita<\/strong> para otimizar e personalizar a experi\u00eancia online.&nbsp;<\/p>\n\n\n\n<p>O principal objetivo dos cookies para terceiros \u00e9 <strong>entender a atividade do usu\u00e1rio para exibir an\u00fancios personalizados.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bloomin.com.br\/blog\/google-ads\/seo-ou-ppc-qual-estrategia-digital-oferece-o-maior-retorno-para-o-seu-negocio\/\">SEO ou PPC: qual estrat\u00e9gia digital oferece o maior retorno para o seu neg\u00f3cio?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.bloomin.com.br\/blog\/noticias\/recurso-de-localizacao-exata-do-instagram\/\">Recurso de localiza\u00e7\u00e3o exata do Instagram: entenda a nova atualiza\u00e7\u00e3o e seus riscos \u00e0 privacidade<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quais_outras_novidades_anunciadas_pelo_Google\"><\/span>Quais outras novidades anunciadas pelo Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No comunicado, o Google anunciou que pretende lan\u00e7ar uma <strong>nova atualiza\u00e7\u00e3o para limitar o acesso ao IP dos usu\u00e1rios na guia an\u00f4nima em 2025.<\/strong><\/p>\n\n\n\n<p>Al\u00e9m disso, a empresa lembrou que o <strong>modo de navega\u00e7\u00e3o an\u00f4nima do Chrome j\u00e1 bloqueia cookies de terceiros<\/strong> por padr\u00e3o.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bloomin.com.br\/blog\/variedades\/ai-overview-reduz-cliques-em-ate-352-o-que-fazer-para-se-adaptar\/\">AI Overview reduz cliques em at\u00e9 35,2%! O que fazer para se adaptar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.bloomin.com.br\/blog\/branding\/como-e-feita-a-construcao-de-branding-passo-a-passo-das-etapas-para-criar-marcas-memoraveis\/\">Como \u00e9 feita a constru\u00e7\u00e3o de branding: passo a passo das etapas para criar marcas memor\u00e1veis<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tempo de leitura: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span> Em 2020, a empresa tinha o plano de limitar o rastreamento de usu\u00e1rios no navegador Chrome Na \u00faltima ter\u00e7a-feira (22), o Google anunciou que n\u00e3o proibir\u00e1 o uso de cookies de terceiros no navegador Chrome. A decis\u00e3o volta atr\u00e1s com o plano da empresa, divulgado no in\u00edcio de 2020, para bloquear o rastreamento do usu\u00e1rio. Em nota, Anthony Chavez, vice-presidente da Privacy Sandbox, projeto para fortalecer a privacidade Google, afirmou que a ado\u00e7\u00e3o de tecnologias de aprimoramento de publicidade, as novas formas de proteger os dados do usu\u00e1rio com o uso de intelig\u00eancia artificial (IA) e o cen\u00e1rio regulat\u00f3rio global <\/p>\n","protected":false},"author":1,"featured_media":1965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":{"0":"post-1961","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"has_thumb"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google desiste de proibir cookies de terceiros - Bloomin<\/title>\n<meta name=\"description\" content=\"Em 2020, a empresa tinha o plano de limitar o rastreamento de usu\u00e1rios no navegador Chrome\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google desiste de proibir cookies de terceiros - Bloomin\" \/>\n<meta property=\"og:description\" content=\"Em 2020, a empresa tinha o plano de limitar o rastreamento de usu\u00e1rios no navegador Chrome\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloomin\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-25T19:16:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-25T19:18:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/116836-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bloomin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bloomin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/\"},\"author\":{\"name\":\"Bloomin\",\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/#\/schema\/person\/31359091e8a4645ada1852ff6b1db0dd\"},\"headline\":\"Google desiste de proibir cookies de terceiros\",\"datePublished\":\"2025-04-25T19:16:56+00:00\",\"dateModified\":\"2025-04-25T19:18:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/\"},\"wordCount\":328,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/116836-1-1.jpg\",\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/\",\"url\":\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/\",\"name\":\"Google desiste de proibir cookies de terceiros - Bloomin\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/116836-1-1.jpg\",\"datePublished\":\"2025-04-25T19:16:56+00:00\",\"dateModified\":\"2025-04-25T19:18:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/#\/schema\/person\/31359091e8a4645ada1852ff6b1db0dd\"},\"description\":\"Em 2020, a empresa tinha o plano de limitar o rastreamento de usu\u00e1rios no navegador Chrome\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#primaryimage\",\"url\":\"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/116836-1-1.jpg\",\"contentUrl\":\"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/116836-1-1.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Google desiste de proibir cookies de terceiros\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/www.bloomin.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google desiste de proibir cookies de terceiros\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/#website\",\"url\":\"https:\/\/www.bloomin.com.br\/blog\/\",\"name\":\"Bloomin\",\"description\":\"Sua ag\u00eancia de GEO, SEO e Meta Ads!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bloomin.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/#\/schema\/person\/31359091e8a4645ada1852ff6b1db0dd\",\"name\":\"Bloomin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.bloomin.com.br\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2022\/05\/logo-bloomin-96x96.png\",\"contentUrl\":\"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2022\/05\/logo-bloomin-96x96.png\",\"caption\":\"Bloomin\"},\"url\":\"https:\/\/www.bloomin.com.br\/blog\/author\/bloomin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google desiste de proibir cookies de terceiros - Bloomin","description":"Em 2020, a empresa tinha o plano de limitar o rastreamento de usu\u00e1rios no navegador Chrome","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/","og_locale":"pt_BR","og_type":"article","og_title":"Google desiste de proibir cookies de terceiros - Bloomin","og_description":"Em 2020, a empresa tinha o plano de limitar o rastreamento de usu\u00e1rios no navegador Chrome","og_url":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/","og_site_name":"Bloomin","article_published_time":"2025-04-25T19:16:56+00:00","article_modified_time":"2025-04-25T19:18:17+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/116836-1-1.jpg","type":"image\/jpeg"}],"author":"Bloomin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Bloomin","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#article","isPartOf":{"@id":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/"},"author":{"name":"Bloomin","@id":"https:\/\/www.bloomin.com.br\/blog\/#\/schema\/person\/31359091e8a4645ada1852ff6b1db0dd"},"headline":"Google desiste de proibir cookies de terceiros","datePublished":"2025-04-25T19:16:56+00:00","dateModified":"2025-04-25T19:18:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/"},"wordCount":328,"commentCount":0,"image":{"@id":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/116836-1-1.jpg","articleSection":["Not\u00edcias"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/","url":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/","name":"Google desiste de proibir cookies de terceiros - Bloomin","isPartOf":{"@id":"https:\/\/www.bloomin.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#primaryimage"},"image":{"@id":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/116836-1-1.jpg","datePublished":"2025-04-25T19:16:56+00:00","dateModified":"2025-04-25T19:18:17+00:00","author":{"@id":"https:\/\/www.bloomin.com.br\/blog\/#\/schema\/person\/31359091e8a4645ada1852ff6b1db0dd"},"description":"Em 2020, a empresa tinha o plano de limitar o rastreamento de usu\u00e1rios no navegador Chrome","breadcrumb":{"@id":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#primaryimage","url":"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/116836-1-1.jpg","contentUrl":"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/116836-1-1.jpg","width":1000,"height":667,"caption":"Google desiste de proibir cookies de terceiros"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bloomin.com.br\/blog\/noticias\/google-desiste-de-proibir-cookies-de-terceiros\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.bloomin.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Google desiste de proibir cookies de terceiros"}]},{"@type":"WebSite","@id":"https:\/\/www.bloomin.com.br\/blog\/#website","url":"https:\/\/www.bloomin.com.br\/blog\/","name":"Bloomin","description":"Sua ag\u00eancia de GEO, SEO e Meta Ads!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bloomin.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.bloomin.com.br\/blog\/#\/schema\/person\/31359091e8a4645ada1852ff6b1db0dd","name":"Bloomin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.bloomin.com.br\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2022\/05\/logo-bloomin-96x96.png","contentUrl":"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2022\/05\/logo-bloomin-96x96.png","caption":"Bloomin"},"url":"https:\/\/www.bloomin.com.br\/blog\/author\/bloomin\/"}]}},"jetpack_featured_media_url":"https:\/\/www.bloomin.com.br\/blog\/wp-content\/uploads\/2025\/04\/116836-1-1.jpg","_links":{"self":[{"href":"https:\/\/www.bloomin.com.br\/blog\/wp-json\/wp\/v2\/posts\/1961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomin.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloomin.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomin.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloomin.com.br\/blog\/wp-json\/wp\/v2\/comments?post=1961"}],"version-history":[{"count":3,"href":"https:\/\/www.bloomin.com.br\/blog\/wp-json\/wp\/v2\/posts\/1961\/revisions"}],"predecessor-version":[{"id":1968,"href":"https:\/\/www.bloomin.com.br\/blog\/wp-json\/wp\/v2\/posts\/1961\/revisions\/1968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomin.com.br\/blog\/wp-json\/wp\/v2\/media\/1965"}],"wp:attachment":[{"href":"https:\/\/www.bloomin.com.br\/blog\/wp-json\/wp\/v2\/media?parent=1961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloomin.com.br\/blog\/wp-json\/wp\/v2\/categories?post=1961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloomin.com.br\/blog\/wp-json\/wp\/v2\/tags?post=1961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}